Jun 21, 2022
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To the growth of the company What the CMO thinks should be the growth impact field of his job is not exactly what the company thinks Tags increase how strategy read later favorites 0 ads Health Festival SaludFestival celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. Marketing managers have usa phone list had to start taking on an issue that, in a way, until now was seen more as a primary responsibility of other areas. Now, the CMO (Chief Marketing Officer) is also a key player in the field of growth. The marketing director has to take into account as well and has to position himself to make the brand or company grow. The importance of this new responsibility is seen very clearly in how the profile of the CMO has usa phone list in recent years, in how he has had to begin to show knowledge and skills in new areas and also in how some companies have begun to modify the organization chart . Not only have they had to start assuming new responsibilities, but also in some companies they have already eliminated their CMO to put in his place an interdisciplinary professional with a position directly linked to growth. CMOs have to take on roles and responsibilities related to growth, but how they do it and exactly what they do in this area usa phone list depending on who you talk to, as a joint study by The CMO Council and Deloitte. How do they impact growth? Thus, many continue to use what have traditionally been their strongest weapons in terms of growth. What usa phone list already know how to do and what they have always done in terms of marketing strategy is what has become the key in terms of growth as well. 82% of those surveyed indicate that their work in brand usa phone list and storytelling is their main way of impacting the growth of the company. Added to these professionals are those who work in communication and consumer engagement (75%), those who work in a better media-mix (65%), those who position better strategies for reaching the product market (62%) and those who that focus on the consumer experience strategy (50%). As the percentages show, the data are not exclusive. Working in one field does not imply stopping working in another and marketers use several of these points in their contribution to improving the position of the company. what is considered growth Although it seems increasingly clear that senior marketing managers have to work to position the brand and the company in positions of growth, what is usa phone list so clear and what they do not seem to agree on is what is considered growth and what is important in this area. What is considered important varies from company to company, but it is also different depending on the position held. What usa phone list consider important is not exactly what those in charge of the company at a more general level believe is decisive in terms of growth. Thus, growth is an impact on income for 95% of managers and for 70% of marketers. This is the point where they seem to agree the most. In the following there are certain divergences between what matters for some and what matters for others.